Tag Archives: Planning

  Exhibits are like a billboard on a busy freeway. Attendees are flying down the aisle at 70 miles per hour. There’s a lot of visual clutter competing for their attention.   Your exhibit must QUICKLY grab visual attention and force them to look at it. Here are 5 ways to improve the attention grabbing impact […]

  Tradeshows are primarily about face-to-face contact with your market. Therefore, booth staffing is a critical success factor. One of the biggest mistakes we see while conducting E3 Exhibiting Effectiveness Evaluations falls under the category of booth staffing. The first major question is: “How many people should you have in your booth?” Over-staffing or under-staffing […]

  When designing your visitor’s experience in your booth, it’s important to step back and think about the primary reasons why people attend trade shows. To Learn To Network To Source or Influence Purchasing Decisions In many trade shows where the conference leads the exhibit hall, the primary reason attendees come is for continuing education and to […]

  As we wind down 2018 and look forward to 2019, I have two important questions for you: What percent of the marketing budget do you think companies allocate to exhibit/event marketing? What percent of marketing professionals with college degrees received exhibit marketing as part of their university curriculum? According to the Center for Exhibition […]

  The personality of an event is defined as the primary reason why attendees go to the event. While most are a blend of personalities, typically every event has a dominant personality. The key is to understand the dominant personality and to determine if this personality supports your company’s marketing and sales objectives.  With this […]

  Often, when attempting to determine whether to exhibit at a tradeshow or not, some exhibitors quickly look at the geographical location of the show and make an instant decision not to exhibit because the show is not in their region. While in some cases this may be the right decision, I believe every exhibitor […]

  How does your company decide how much floor space to rent? Can you say you use a scientific approach that helps you take full advantage of the tradeshow opportunity? Or is it based more on how much space you rented last year or how well business is going right now? The decision process you […]

  There are two important outcomes an exhibit program should deliver for your company:      1.  Every dollar and every hour invested should visibly and directly support your company’s core business objectives.      2.  Deliver measurable financial value beyond cost. The first MAJOR question every exhibiting company should ask is: “When the show […]

  FACT: The tradeshow budget is usually spent by marketing personnel of which 98% did not receive one single hour of formal exhibiting education. Source: Informal exhibition industry research Only 30 of the 9000+ degree granting institutions in North America offer exhibiting courses as part of their curriculum. ACTION: Even if you’ve been executing exhibits […]