Tag Archives: Measurement

  One of the most overlooked values exhibiting at tradeshows delivers is the proven ability to dramatically reduce your Cost Per Interaction (CPI) and thereby save your company money. According to CEIR research, the average cost of a business-to-business field sales call in North America ranges from $596-$1,114. One powerful way marketing and exhibit managers […]

  As an exhibit/marketing manager, here are two important questions you may want to ask yourself: What percent of your total marketing budget do you allocate toward trade shows? How much of your time is spent managing the company‚Äôs tradeshow program? According to CEIR research, the average company allocates 41.3% of their marketing budget toward […]