Flip book element

Show Analysis & Selection Video, E-Book and Tool

$99.99

Tired of running from show to show to show, with little breathing space between?

Wish you were able to reduce the number of shows and eliminate low and non-performing shows from your calendar?

With so many shows competing for your limited financial and human resources, how do you go about analyzing and selecting the best shows for your company?

The singular focus of this video, e-book and companion tool is to quickly give you the knowledge, resources and a step-by-step show analysis process you can use immediately.

By investing a little time to view the video, read the e-book and use the show analysis and selection tool, you’ll no longer have to play the guessing game or just go on past experience as the primary reasons why you do certain tradeshows. You will have a structured and organized show evaluation process that will help you gather, assimilate, analyze and make smarter tradeshow decisions based on a thorough, replicable analysis and selection process. You will be able to weed out low value or under-performing events. This will free up financial and human resources so you can execute the best shows more effectively and deliver more value and return on investment for your company. Weeding one non-performing show off your calendar will pay for this many, many times over.

Product Information:

  • Link to Video
  • Downloadable e-Book, pdf format
  • Downloadable Excel spreadsheet
Read More

Exhibiting & Financial Performance Measurement Tool

$9.99

It’s hard to improve what is not measured. Take control and improve your exhibiting performance and ROI by utilizing this exhibiting and financial performance measurement tool.  Implementing a tradeshow measurement process helps you assess and improve overall exhibit performance, calculate where and how you are getting value, cost-justify the investment, and prove ROI.

Included is a complete template spreadsheet with four exhibit performance metrics and five financial metrics. The spreadsheet is fully customizable so you can add additional metrics applicable to your organization. And best of all,when you enter your numbers, it creates a dashboard summary!

Product Information:

  • Downloadable Excel spreadsheet
Read More

Exhibit Budgeting & Cost Control Calculator

$9.99

Need to get better control of where your tradeshow dollars go? Want to know how your spending compares to industry averages? Need to be able to compare costs year to year and show to show?

This budgeting and cost control tool is your financial control center for managing costs.

Included is a complete template budget spreadsheet divided into nine major expense areas with the most common line items in each area. Also included is the latest research on where the tradeshow dollar goes to help you benchmark spending against industry averages. A dynamic chart illustrates where your exhibit dollars are being spent by area, and included are tips to control costs in each of the none areas.

Product information:  Downloadable Excel spreadsheet

Read More

Show Analysis & Selection E-Book and Tool

$39.99

Tired of running from show to show to show, with little breathing space between?

Wish you were able to reduce the number of shows and eliminate low and non-performing shows from your calendar?

With so many shows competing for your limited financial and human resources, how do you go about analyzing and selecting the best shows for your company?

The singular focus of this e-book and companion tool is to quickly give you the knowledge, resources and a step-by-step show analysis process you can use immediately.

By investing a little time to read the e-book and use the show analysis and selection tool, you’ll no longer have to play the guessing game or just go on past experience as the primary reasons why you do certain tradeshows. You will have a structured and organized show evaluation process that will help you gather, assimilate, analyze and make smarter tradeshow decisions based on a thorough, replicable analysis and selection process. You will be able to weed out low value or under-performing events. This will free up financial and human resources so you can execute the best shows more effectively and deliver more value and return on investment for your company. Weeding one non-performing show off your calendar will pay for this book and tool many, many times over.

Product Information:

  • Downloadable e-Book, pdf format
  • Downloadable Excel spreadsheet
Read More

Exhibit Marketing Plan Template

$9.99

One of the most critical factors determining your company’s success at a tradeshow is your ability to identify and attract enough of the right people to your exhibit and functions. The competition for attendee time and attention at a tradeshow is fierce. And the battle is often won in the days and weeks before the show.

To address this critical exhibiting success factor, you must have a crystal clear understanding of who your ideal visitor is and how many you need to attract and interact with. Then, you must clearly define what media you will use, when and what messaging you will deliver before and at the show to grab their attention, and give them compelling reasons to put your exhibit on their must-see list. Our pre- and at show marketing campaign template will help you quickly and easily create an integrated campaign that leverages your sales, business development, and corporate marketing teams.

By using this powerful planning tool, you’ll put yourself into the top 20% of exhibiting companies in every show you do. Those who know exactly who they want to see and have reached out and touched them in a meaningful manner to ensure they arrive at your exhibit and events.  If a booth full of qualified visitors is your goal, do not exhibit at another tradeshow until you’ve applied this targeted pre- and at show planning process.

Product Information:

  • Downloadable Word document
Read More

Exhibit Staff Evaluation Tool

$4.99

No matter how big and pretty your booth is, or how great your product or services are, your booth staff will make or break your company’s success at tradeshows. To leverage your investment, your strategy must be to put your best people forward.

We have identified ten attributes that make a highly effective booth staffer. This dynamic tool provides you with a quick and easy process to identify each staffer’s strengths and weaknesses.

Product Information:

  • Downloadable Word document
Read More

Post Show Exhibiting Performance Management Report Template

$9.99

Is senior management pressing you for information on how the tradeshow program is supporting core business objectives and delivering value for your company?

Want to increase your status and visibility within the company?

Looking for a practical and easy to apply tool to help justify and communicate your exhibiting program performance and results?

Our Exhibit Performance Management Report template is just the tool you’ve been looking for.

This pre-designed and formatted reporting template will help you gather all the key information about the event and use state-of-the-art tradeshow performance analytics along with tradeshow financial performance metrics to quickly communicate your exhibiting program to anybody who needs to know.

Not only will it be a great tool in helping you determine overall show performance, it will also help you cost justify the investment, and perhaps more importantly, identify the key lessons you can use to continually improve your exhibiting program. If return on investment is the name of the game, this is a report you cannot afford to be without.

Product Information:

  • Downloadable Word document
Read More

Exhibiting by Objectives Planning Tool

$9.99

There are two approaches to exhibiting; 1. Exhibit By Objectives or 2. Exhibit By Hope.

If your company is not generating measurable results and financial value beyond cost, chances are you are Exhibiting by Hope.

Exhibiting by Objectives is a structured strategic planning process to help ensure that the large financial and human capital investment you’re making in exhibiting is visibly and directly supporting your organization’s core business objectives, and delivering measurable financial value beyond cost.

This dynamic and customizable planning tool will help you:

  1. Identify and engage departments/business units and stakeholders, determine what specific business objectives they are trying to accomplish, and collaborate on how the exhibit program can better support them
  2. Convert broad or general departmental objectives to SMART exhibiting goals
  3. Create a written action plan for achieving each goal
  4. Manage the execution and achievement of each goal
  5. Document and compare results to stated goals
  6. Identify key lessons for continual improvement

If you’re actively looking to improve the measurable results your exhibiting program delivers, this is a tool you must include as part of your strategic planning process.

Product Information:

  • Downloadable Excel spreadsheet
Read More

Create a Flip Book for any product category. You can also select custom posts.