Creating an Immersive Exhibiting Experience


One of the most important questions you can ask in planning your exhibit is “Who is our ideal visitor and what do you want them to experience, remember and do?”

A crystal clear answer to this question will help you create a unique and compelling exhibit experience that attracts more of the right attendees. An experience that helps your company, products, and services stand out from the crowd, more effectively communicate your messaging, and increase visitor recall.  An interactive exhibit immerses visitors in a multi-sensory experience. The more a visitor can see, hear, touch and interact with your product or services the more impact it will have.

Exhibit Surveys, an independent tradeshow and event research firm, found that 69% of attendees rate product demonstrations and stage/theatre presentations as a key factor in influencing exhibit memorability and recall.

According to Live Marketing Statistics, a well-planned presentation/demonstration can:

  • Increase qualified leads by 2 to 4 times.
  • Increase awareness by 5 to 10 times.
  • Positively influence opinions and purchasing intentions.

Here are tips to help you create a successful presentation or demonstration:

  1. Develop content relevant to your target audience—Think about who your target audience is, what their top-of-mind concerns and priorities are, and how your product/service addresses those concerns and priorities.
  2. Remember the message—your presentation or demonstration should always further your key messages and never obscure them.  What is the one key idea you want your audience to walk away with?
  3. Show, tell, prove and get them to participate in any way possible by pushing buttons, holding things, answering questions, seeing before and after images, or anything else you can think of.
  4. Keep it short—7 minutes or less. Give them the buzz, not every detail.
  5. Have a strong call to action.  What do you want qualified attendees to do after the demonstration?  Proactively engage attendees to drive the next action.