Jefferson Davis, President, Competitive Edge

Tradeshow Turnaround Expert

Jefferson is President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and by getting them focused on precision execution of five critical exhibiting success factors.

Jefferson is a results-focused, process-based, passionate visionary and creator of game changing exposition industry programs including: the acclaimed Tradeshow Turnaround Program, E3 Exhibiting Effectiveness Evaluation program, Exhibitor Success & ROI Center program.

His Tradeshow Turnaround philosophy and practices are the exposition industry’s definitive guide to quickly turning tradeshows from “expensive appearances” to “productive, profitable investments.”

Over the course of 30 years of on the floor exhibiting experience, he’s identified a clear set of empowering results-focused perspectives, and backed them up with specific, process-based strategic practices.  His training and consulting services have helped clients generate over $750,000,000 in combined results.

No other tradeshow consulting or training firm can speak to results like this.

Jefferson’s client list read like a “who’s who” list in the exposition industry. Since 1991, he’s been selected as the tradeshow expert of choice by over 270 Association and for-profit show organizers. He’s a faculty member of EXHIBITOR Show. He’s delivered over 500 live seminars and workshops, over 700 webinars reaching over 250,000 exhibitors, and his E3 team has evaluated over 20,000 exhibits in action.

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