Tag Archives: Lead Management

  If exhibiting ROI is the name of your game, lead management is the playbook! Unfortunately, what many exhibitors call leads are not really leads at all. A person walks into their booth, a booth staffer quickly scans their badge with no real engagement, doesn’t ask any qualifying questions, and then moves on to the […]

  For too many exhibitors, tradeshow lead follow-up means sending out literature, making a few phone calls, sending an email, and if the prospect doesn’t respond quickly, giving up. This is in sharp contrast to what the highly successful exhibitor does. The real purpose of a good lead management process is to be there when they buyer […]