Tag Archives: Booth Staff

  Tradeshows are primarily about face-to-face contact with your market. Therefore, booth staffing is a critical success factor. One of the biggest mistakes we see while conducting E3 Exhibiting Effectiveness Evaluations falls under the category of booth staffing. The first major question is: “How many people should you have in your booth?” Over-staffing or under-staffing […]

  As we wind down 2018 and look forward to 2019, I have two important questions for you: What percent of the marketing budget do you think companies allocate to exhibit/event marketing? What percent of marketing professionals with college degrees received exhibit marketing as part of their university curriculum? According to the Center for Exhibition […]

  Give Thanks Description: One of the most effective ways to disengage is to simply thank the person for visiting and tell them to feel free to look around the booth or enjoy the show and then step back or away from them. When to use: When you’ve engaged them, asked a few qualifying questions, […]