To give yourself enough time to execute a productive and profitable exhibiting program, ideally, you should be contracted and start planning about 16 weeks before the event. A lot of exhibit managers spend 95% of their pre-show time on getting the space, the booth, the products and the people there, into, up, down, and back from the show. Logistics ensure you get to the show. Strategy ensures you get FROM the show. To get the most out of your tradeshow investment, it’s critical to balance logistics with strategy.
The 16 Week Tradeshow Planning & Management Tool is designed to incorporate logistical tasks as well as five critical exhibiting strategic factors:
- Selective Attraction
- Managing the Visitor Experience
- Lead Management
- Measurement & Learning
- Downloadable Excel spreadsheet