Exhibits are like a billboard on a busy freeway. Attendees are flying down the aisle at 70 miles per hour. There’s a lot of visual clutter competing for their attention. Your exhibit must QUICKLY grab visual attention and force them to look at it.
Here are 5 ways to improve the attention grabbing impact of your exhibit:
- Color: Use large swatches of vivid and unique colors in imagery, exhibit graphics and properties, and carpet. Don’t be shy!
- Lighting: People are attracted to lights. Possible areas of focus are the product counter or back lit photo images.
- Imagery: A relevant picture is worth a 1,000 words. Six or seven little pictures or one big eye-catching image that best embodies the message. For in-line exhibits, grab attention with a single focus. Photos of people with your product will grab attendees’ attention.
- Motion: A great way to draw the eye. Consider things that move, flash, and blink.
- Shapes: Unique shapes stand out from all the boxes. Consider adding unique shapes and materials to the exhibit structure that are eye catching, such as arches or angles.