Category Archives: Tradeshows

  When designing your visitor’s experience in your booth, it’s important to step back and think about the primary reasons why people attend trade shows. To Learn To Network To Source or Influence Purchasing Decisions In many trade shows where the conference leads the exhibit hall, the primary reason attendees come is for continuing education and to […]

  As we wind down 2018 and look forward to 2019, I have two important questions for you: What percent of the marketing budget do you think companies allocate to exhibit/event marketing? What percent of marketing professionals with college degrees received exhibit marketing as part of their university curriculum? According to the Center for Exhibition […]

  The personality of an event is defined as the primary reason why attendees go to the event. While most are a blend of personalities, typically every event has a dominant personality. The key is to understand the dominant personality and to determine if this personality supports your company’s marketing and sales objectives.  With this […]

  Often, when attempting to determine whether to exhibit at a tradeshow or not, some exhibitors quickly look at the geographical location of the show and make an instant decision not to exhibit because the show is not in their region. While in some cases this may be the right decision, I believe every exhibitor […]

  Give Thanks Description: One of the most effective ways to disengage is to simply thank the person for visiting and tell them to feel free to look around the booth or enjoy the show and then step back or away from them. When to use: When you’ve engaged them, asked a few qualifying questions, […]

  Consider the following exposition industry facts: Today, the average attendee is spending 1.5 fewer days at a tradeshow. 76% are pre-planning their agenda before they arrive. The average attendee only stops at 26 to 31 exhibits. 50% of their exhibit stops are pre-planned. Because of these changing attendee behaviors, it is critically important for […]

  How does your company decide how much floor space to rent? Can you say you use a scientific approach that helps you take full advantage of the tradeshow opportunity? Or is it based more on how much space you rented last year or how well business is going right now? The decision process you […]

  As an exhibit/marketing manager, here are two important questions you may want to ask yourself: What percent of your total marketing budget do you allocate toward trade shows? How much of your time is spent managing the company’s tradeshow program? According to CEIR research, the average company allocates 41.3% of their marketing budget toward […]